Built to Last, Successful Habits of Visionary Companies

What separates GE, 3M, Hewlett-Packard, Walt Disney and Philip Morris form their competitors?

James Collins and Jerry Porras have examined 18 exceptional companies that have been around for an incredible average of nearly 100 years. These companies have outperformed the stock market factor of 15 since 1926 and each one of them had a leading edge over their competitors.

The authors studied each of the 18 companies against one of their direct competitors and much of what they have discovered over their 15 years of research surprised and sometimes even shocked them. It has become evident to them that ‘just about anyone can be a key protagonist in building an extraordinary business institution’. Filled with hundreds of examples to back up their findings, ‘Built to Last’ presents a blueprint for building a visionary organisation which prospers into the twenty-first century and beyond.