How to Write PR

Half day workshop

If you are a business owner or a senior manager who wants to enhance your skills in writing media releases, this half-day workshop covers the essential rules of writing a media release that gets results.

PR is the least used marketing initiative. Most businesses have not got a good understanding of how to use PR effectively and tend to default to the easy option of advertising. The best form of advertising is when a third party is commenting on you rather than you sprouting your good deeds. This is where PR has overpaid on advertising.

A well-written media release could determine whether your publicity campaign succeeds – or fails. Remember, you only have one chance to make a first impression – so make sure you get it right.

This hands-on workshop covers:

How to present media releases
Essential information and statistics
How to structure a release
Who you should quote and what they should say
What to leave out of your release
Writing supplementary press materials

The workshop focuses specifically on media release writing and you are welcome to workshop your own media releases in class.

Every business has newsworthy items that can generate PR. If you do not, then you have not dug deep enough. During this half day workshop you will get insights that will change the way you will approach your PR activities.

For more information, please do not hesitate to contact us on 02 9955 8888.