Marketing Warfare

Two top advertising and marketing guru’s unveil their revolutionary and controversial approach to marketing in today’s international competitive environment.

The marketplace is tough and victory is assured for those who are willing to fight for the hearts and minds of consumers. By applying winning military strategies to marketing situations, the authors have devised revolutionary battle plans to outwit, outstand and outfight your competitors.

Drawing on the case histories of the cola, computer, burger and beer wars, this fascinating, insightful and entertaining book outlines tactics that can bring victory to your company.